CANON EQUIPMENT RENTAL

CANON - THE COMPANY

• Goro Yoshida, created this company at the beginning of the 30's with the initial name of Laboratory of Precision Optical Instruments in the Roppongi neighborhood of Tokyo. In 1933, this company created the first camera, the Kwanon, named after the Buddhist goddess of mercy. This camera had a Nikkor lens as the company did not have the ability to manufacture its own lens.

• In 1935 the company changed its name to what is now known as Canon Inc. Since Kwanon and Canon had a similar pronunciation, they owed their name to this first camera. That same year, an expert designer in advertising, designed the logo, which was with the "C" with the upper part curved inward; This font did not exist in Europe or North America. In the middle of 1937, the engineer Yoshizo Furukawa manufactured the first Canon lenses.

• During World War II the company was completely neglected, it was on October 1, 1945 when its revival began.

• In 1950 they tried to market the brand in the US but the idea was not very well received since they would never believe that the brand was capable of marketing the cameras outside of Japan and because the factory was made of wood and had a great risk of fire and thus not being able to meet the delivery dates. So they decided to move the company to the Shimomaruko district of Tokyo. It was in 1955 when Canon made a big leap by opening an office in New York and in 1957 they created a European distributor in Geneva (Switzerland).

• In the 1960s, Canon began manufacturing electronic calculators and photocopiers in addition to cameras. In 1961 in the Japanese city of Toride, Canon opened the camera factory that it maintains today.

• Currently Canon's purpose is sustainability, that is, that its technological advances should favor business and the lives of its customers without interfering with the environment.

CANON CAMERAS AND OPTICS HIRE

GORO YOSHIDA - CANON FOUNDER

• He was born in the 20th century in the year 1900 in Hiroshima. When he finished his high school studies, he moved to Tokyo where he started working at a company that fixed movie cameras. In that job, he often traveled to Shanghai to buy parts needed for repairs. There he met an American commercial, who told him why they had to buy parts for foreign cameras, if their country had been capable of building war material, how could they not be capable of building cameras.

• Those words made Goro think. In 1933 Goro Yoshida took apart one of the most expensive cameras sold in Japan at the time, a Leica II to take a look at its components. His surprise was that said camera was made of aluminum, iron and rubber, and he could not explain why that camera was so expensive. This angered Yoshida. That's when he decided to set up the company, thinking of making higher quality cameras at a lower price.

• Goro Yoshida died in the year 1993 (93 years old).

CANON - CINEMA'S CONTRIBUTIONS

• In November 1956 Canon introduced its first 8mm film camera, the Canon 8T which had six interchangeable lenses. Its main feature was the viewfinder, with an automatic parallax compensation mechanism in conjunction with the objective. This camera won the G-mark award for its design, awarded by the Ministry of Commerce and Industry of Japan.

• In June 1964, Canon released the Canon Cinezoom 512 model that applied 16mm technology to an 8mm camera. It was called a masterpiece in movie cameras and they used it for a long time to produce high-quality movies.

• In March 1971 it gave birth to the Canon F-1 35mm camera. This camera included the first accessory to take remote pictures with the camera. It supported temperatures between -30º and 60ºC and up to 90% humidity.

• In February 1972 Canon introduced the Canon F-1 High Speed Motor Drive Camera model, which with the same body as the F-1 but with the fastest continuous shooting speed in the world at that time. This camera was shooting at 9 frames per second. This camera was used quite a bit at the Munich Olympics.

• In November '73 they presented the Canon EF. It had a focal plane shutter, metal curtain, and vertical displacement. It had fast shutter speeds from 1/2 second to 1/1000 second.

• In the month of April of the year 1976, the Canon AE-1 gave birth, as it had some electronic components, the manufacture was cheaper, with which the client also benefited from said cost. It used 35mm film. It was the first camera model that applied microprocessors.

• In the year 1978 and also in the month of April, Canon introduced the A-1, it was electronic and elegant, with a black finish and fully digital control. It had a shooting speed of 5 frames per second.

• In September 1981 they released the Canon New F-1. To make it easy for users to operate, they used the same controls as their Canon F-1 predecessor. This camera was not only used by professionals, but also by more advanced users.

• In April 1985, the Canon T8 came out, their first autofocus 35mm SLR camera. Autofocus lenses were called AC. They had three lenses available: the AC 50mm f/1.8, the AC 35-70mm f/3.5-4.5, and the AC 75-200mm f/4.5.

• In March 1987 he presented his new project Canon EOS 650 or what is the same Electronic Optical System. It included a BASI sensor designed by Canon for high speed. Each EF lens has a motor for autofocus.

• In 2008 the 5D Mark II trend began. It is the first camera capable of recording HD images with full frame sensors and photographic optics. In 2012 Canon markets its best film camera to date, the Canon C500. Records 4k images in RAW.

RENT CANON CAMERA

You can consult all our Canon cameras in our camera renta-hire Madrdid section or Canon camera rental. Check out our extensive catalogue of film and TV equipment hire.

Camera rental C500 MARK II

• The Canon C500 Mark II camera for rent is equipped with a 5.9K full frame CMOS sensor with superior 15 stops of dynamic range. It has a 4K 10-bit 4:2:2 resolution. It has High Dynamic Range support, a DIGIC DV7 Image Processor and features new autofocus technology with touch screen control.

Camera rental C300 MARK III

• The C300 Mark III camera for rent is 4K Super 35mm. It has slow motion capability of up to 120 frames per second at 4K. It has double high-range output, has compatibility with high dynamic range (HDR) and internal recording in 4K Cinema Raw Light format among other specifications.

EOS C300 MARK II Camera Rental

• The Canon EOS C300MARK II camera for rent has a wide range of manual controls and features that allow the camera to focus on the action. Among its features it has 16/24 bit audio channels. It works very well in low light. It has internal 4K recording and simultaneous external 4K Raw.

Canon C500 Camera Rental

• The Canon C500 camera for rent offers us a 4K recording. One of its qualities is that it offers us control of the camera via Wi-Fi. It has a 5.9K full frame sensor embedded in a robust and secure body. It has up to 20,000 ISO and works very well with it in low light locations.

CANON SPHERICAL LENSES FOR RENT

You can check our optics Canon in Canon lenses hire.

Canon K35 rental

• The Canon K35 spherical lenses for rent are a set of 6-focal lenses: 18mm, 24mm, 35mm, 55mm and 85mm. They are objectives that have become fashionable in recent years due to the sharpness and low contrast they offer. They are made of aluminum alloy, stainless steel and brass that guarantees their long service life.

Rent 50-1000 T5-8.9

• It is an optic for 35mm formats. The 50-1000 T5-8.9 rental lens is lightweight and robust. It can be converted to a 75-1500 optic with its integrated 1.5x extender. Thanks to its removable servo unit that makes it suitable for a broadcast style production or for a movie.

Rental Zoom Canon CN-E 14.5-60mm T2.6

• The CN-E 14.5-60mm T2.6 for rent is a cinema lens with a T2.6 constant aperture with a focal range of 14.5 to 60mm. It offers us a high resolution at low levels and also a high image quality. It is suitable for both a wide shot of a landscape and a close-up portrait. It covers 4K and has a 35mm sensor.

Rental Canon Sumire Primes

• Canon Sumire Primes spherical lenses for rent, consists of a set of seven fixed focal lenses: CN-E 14mm T3.1 FP X, CN-E 20mm T1.5 FP X, CN-E 24mm T1.5 FP X , CN-E 35mm T1.5 FP X, CN-E 50mm T1.3 FP X.

Rental Zoom Canon Cine Servo 17-120mm T2.95

• The Cine Servo 17-120mm T2.95 Ball Lens for rent has a very sharp 7x zoom range. Covers a Super35 sensor. It is ideal for shoots that have a lot of mobility. This lens is perfect for 4K recordings. It has an aperture of T/2.95.

Rental Canon CN-E T1.3

• The CN-E T1.3 set for rent consists of optics that cover up to 4K resolution. Attach an EF mount. It has a front diameter of 114mm and a Full Frame image circle. Each lens in this set has an eleven-blade diaphragm that gives us rounded out-of-focus highlights for a natural image as focal lengths change.

Rental Canon 300 MM F2.8 PL

• The 300 MM F2.8 PL rental lens uses a PL mount. It has a focal length of 300mm. It has a vintage look. It is highly recommended to use it for action photography. Thanks to its light and robust construction it is a strong and durable optic.

Rental Canon 24-70 F2.8 II EF

• The 24-70 F2.8 II EF rental lens has a design created primarily to be resistant to dust and water. This lens is great for low light applications. It provides us with a constant brightness of F2.8 throughout its focal length.

Rental Canon 70-200 F2.8 IS II USM

• It has a maximum aperture of Canon F2.8 that allows us exact control of the depth of field. The 70-200 F2.8 IS II USM for rent has a 4-stop Image Stabilizer which makes it ideal for use in low light when using a tripod is difficult.