The global market for television mixers is currently very important and is expected to grow in the next five years. The growth of the market can be attributed to the growth of the television industry, the increase in demand for high definition and ultra high definition televisions, the growing number of digital channels and the increasing focus on the automation of production.
Switchers are hardware devices used in film or video production. They are used to select or switch different audio and video signals coming from different sources. Television mixers have become an integral part of video broadcasting playing an important role in all video broadcasting.
The global video mixer market is differentiated by type, application, number of ports, port type, video resolution, and region. Based on type, the market is categorized into production mixers, master control mixers, and routing switchers.
Routing mixers are capable of performing router duties and are used in conference rooms, corporate conferences, and houses of worship, among others. The increasing implementation of routing mixers in these locations is driving up the demand for sophisticated broadcast products.
Video Switchers are used in both studio production, news production, sports broadcast, post-production, and more. The studio production segment has the largest market share due to the growing importance of the 4K digital video format being used in video and film production these days.
The main brands operating in the global mixer market are Blackmagic Design Pty.Ltd., Sony Electronics, Broadcast Pix, Inc.,Ikegami Electronics USA Inc., Evertz Microsystems Ltd., FOR-A Company Ltd., NewTek, Inc. , Grass Valley USA LLC, Imagine Communications, Panasonic Corporation, Inc. and Utah Scientific, Inc, among others. Leading companies are investing in research and development activities to bring innovative new products to market and enhance their global reach.
For example, Blackmagic Design has launched ATEM Constellation 8K, a high-end 8K-capable live production switcher that enables customers to create content for the next generation of the television industry.